I’m Ricardo Pereda, a multidisciplinary designer crafting brands and packaging with purpose, clarity, and lasting impact.

Portfolio ©21 — 2026

About me

I'm a passionate Graphic Designer with over fifteen years of experience crafting eye catching designs and pushing unique stories for clients.

I have partnered with businesses and agencies across the world to create visually compelling, accessible, and eye-catching designs.

Services

Visual Brand Identity

Packaging Design

Corporate Design

Digital & Web Design

Logo Design

Past Clients

PRÜVIT

CARGOBASE

SWISS LIFE

REDKEN

L'Oréal

MARRIOT

KNORR

UNILEVER

ESSIE

NESTLÉ

Experience

Senior Graphic Designer / Design Manager - Prüvit

Contributed to the development, creation, and implementation of Prüvit’s brand identity and look. Continuously designed over 150 products and packaging materials. Created branding materials for events and the apparel line. Created promotional assets such as social media posts and advertising.
April 2017 - September 2026 KY, United States

Design Manager - Klein und Gross

Managed a team of 5 designers. Responsible for developing and implementing new communication materials, Online presence, and innovative design concepts. Collaborated with renowned international brands including Marriott Hotels, Chilis, and Philips.
2015 - 2016 - Mexico City

Senior Graphic Designer - Egocentra

Collaborated with clients directly at an advertising agency to streamline the design process. Managed design projects for global brands like Unilever, L’Oréal, Samsung, and Nestlé. Executed diverse tasks including packaging design, retail materials, communication, and ATL marketing opportunities.
2013 - 2015 - Mexico City

Junior Graphic Designer - Topping BTL

Agency focused on BTL (Below the Line Marketing). Worked for brands like Jim Beam, Hypnotiq, Purina, and Publimetro. Executed diverse tasks including packaging design, retail materials, and BTL marketing opportunities including promotional materials, uniforms, branded experiences.
2010 - 2013 - Mexico City

This is what I do:

Visual Brand Identity

1

Visual brand identity is the collection of elements that shape how your brand is seen and remembered. I craft systems of color, typography, and imagery that reflect your core values and connect emotionally with your audience. A strong identity builds trust, recognition, and lasting impact.

Digital Design

2

Web and digital design covers the look, feel, and usability of your online presence. I design engaging, responsive websites and digital assets that communicate your story clearly while driving action. Effective digital design ensures your brand stands out across every platform and device.

Packaging Design

3

Product packaging, most simply, refers to the process of designing, evaluating, and producing packages for products. I use my knowledge of brand building to create beautiful product packaging design that combines not only your company’s objectives, but also speaks to your audience’s needs.

Great packaging design will be eye-catching, visually pleasing, and memorable, while aligning with the product inside.

Corporate Design

4

I develop tailored design systems that communicate your values clearly and create an emotional connection with your target audience. A well-considered corporate design builds recognition, trust, and long-term impact across all touch points.